Creedmoor® Sports, supplier of premium precision shooting equipment, names Wayne Dayberry their new Director of Marketing. Wayne brings 20+ years of experience and will lead the sales and marketing efforts in support of the precision shooting sports markets.
Wayne’s career includes numerous leadership roles in marketing and brand management within the shooting sports, consumer packaged goods, IT, and Telecomm sectors. Previous experiences range from a start-up/new venture in the Healthcare IT space, to managing the global product marketing efforts for a Fortune 50 consumer goods brand. Wayne most recently served as Brand Manager for a CPG firm servicing global big box and food service retailers. Prior to, Wayne drove key marketing initiatives for Nightforce Optics, a leader in the shooting sports precision optics market. In his tenure at Nightforce, Wayne was an integral part of the team that was awarded the USSOCOM P-VPS contract. Wayne also worked hand-in-hand with key figures in the shooting sports to help Nightforce cement itself as a top brand across multiple competitive shooting disciplines.
“Creedmoor Sports is making significant investments in our ability to better serve our industry and our customer; we see the addition of Wayne to our team as a key driver to our success going forward” said Bill Gravatt, President. “Considering his experience, passion for leading teams, and involvement in many disciplines within competitive shooting sports, you can understand how excited we are to have him on our team” added Bill.
Recent additions to the customer and technical support teams, expanded multi-media capabilities, and a laser focus on providing products and content consumers can trust are just a few strategic initiatives driving Creedmoor Sports into 2022.
“I am privileged to have the opportunity to work side-by-side with individuals who are incredibly passionate about the customer. They truly consider each one a friend…and it shows” said Wayne Dayberry. “This is the Creedmoor Way. This mind-set is pervasive in everything they do, from delivering innovative solutions to market, to living best-in-class customer support every single day; it’s just always there” added Wayne.